Indian Premier League (IPL), the mega melodrama starts this April and will go on for 6 weeks at prime time. The franchise for the eight city has been sold to some of the most respected names in the Business and Bollywood. The best of the players have been bought in auctions and the media rights have been sold to Sony for a sweeping 1 billion USD for a decade.
The advertising slots for the main sponsor is about 2.5 crores with a 200 min ad slot and the last minute ad slots might be as steep as 4-5 lakhs..
The matches will be held across India with entertainment package in the intervals. You can see shows from the bollywood stars, some of whom own these teams to the cheer leaders. If shah rukh can perform for his team.. am sure Vijay Mallya can hold wine tasting sessions during the break or organize a fashion show with the KF calendar gals...
The cricket is packaged to be a family entertainment than a sport.. welcome to the carnival.
Match Schedule
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